An intelligent Telemarketing service is an incredibly effective method of generating sales growth. Telemarketing enables you to target not only the right type of companies but importantly to deliver your sales proposition to the right person within these businesses.
In most B2B sales environments there is often a reasonably long sales cycle i.e. a sale is not made after the first conversation with the prospect. And many buyers initially see potential suppliers as providing broadly similar services.
The key to successful B2B sales is to be able to differentiate your service or product from your competitors. This can only be achieved through a relationship based sales approach where you gain the trust of the prospect.
Unlike any other form of marketing communication, our Telemarketing service enables you to understand what is important each individual prospect. This allows you to deliver a benefits-led message that is specific to their business needs – not simply a list of features – and understand when the prospect will be ready to buy.
Many businesses employ highly skilled Field-based, Internal or Technical Sales teams. These teams can be an effective resource but also an expensive one.
A professional, outsourced Telemarketing service will build your brand and market awareness by engaging with your prospects on a regular basis. When the prospect is at the right stage of the sales cycle the relationship can be passed over to your expert Sales team.
This maximises the effectiveness of your Sales team as they can concentrate on converting warm and hot, pre-qualified prospects into profitable customers.
Many of the UK’s leading companies use a Telemarketing service as an integrated part of their overall marketing mix.
As part of Beanstalk’s Telemarketing service we can provide Integrated Telemarketing and Email campaigns, follow-up on Direct Mail, help you build an accurate prospect database and undertake customer or prospect surveys to help you understand your market.
With our relentless focus on quality, 30% of the leads Beanstalk’s Telemarketing service generates result in new business for our customers.
If you want to discuss how a professional Telemarketing service can work for your business call Beanstalk now on 0845 474 2047 or click here to email us.