Business-2-Business data ages at an alarming rate degrading by approximately 30% each year as contacts change role and businesses move, merge and restructure.
So you could be wasting 20-40% of your marketing budget even if your data is only a year or two old.
Successful marketers recognise that quality data underpins every successful direct marketing campaign no matter what the medium: Telesales, Direct Mail or Email Marketing
Beanstalk’s intelligent business to business Telesales service can ensure your marketing data is as accurate and up-to-date as possible.
We can bring life to your data. Verifying contact details and capturing information that is of specific value to your business. This can include:
- Qualifying the prospect’s potential:
- Products / services used
- Current supplier(s)
- Annual spend
- When existing contracts expire or will be put out to tender
- How to register on preferred supplier lists
- Supplier selection criteria
- Alternative Contacts / Decision Makers
- Email and DDI contact details
By asking intelligent questions to the right prospect at the right time all database building campaigns we run have a secondary benefit: we identify immediate, well-qualified sales leads for your business.
During our pre-campaign planning we would agree a `positioning statement` with you that is not a sales pitch but highlights your expertise, which would round off the call. Where the prospect responds positively we would qualify how and when they would like to receive further information, engage in more detailed discussions or meet with you.
Call Beanstalk now on 0844 2343210 or click here to email us to discuss how our business to business Telesales service can help maximise the effectiveness of your direct marketing.